Suman Education Society's

LN COLLEGE
Affiliated to University of Mumbai

Call us at:  8080510011
 
 
BMM (Bachelor in Mass Media)
 
The Bachelor of Mass Media is a 3 year degree course designed to prepare efficient, competent and quality media professionals. The quality education and training with the help of modern teaching aids equip students with required technology and understanding of media to be able to work proficiently in the industry. The students are exposed to the field work in media right from the beginning in the form of assignments and projects. All our faculties are media professionals with wide-ranging experience of working in media organizations. This course is divided in six semesters and conducted under the guidelines and norms of University of Mumbai.
 
Program Structure :
 

FY.BMM

Semester - I

Semester - II

UBMM101

Effective Communication Skills -I

UBMM201

Effective Communication Skills - II

UBMM102

Fundamentals of Mass Communication

UBMM202

Political Concepts and Indian Political System

UBMM103

Introduction to Computers

UBMM203

Principles of Management

UBMM104

Landmarks Events in 20th Century History of
India & Maharashtra

UBMM204

Introduction to Psychology

UBMM105

Introduction to Sociology

UBMM205

Introduction to English Literature

UBMM106

Introduction to Economics

UBMM206

Principles of Marketing

 

 
 

SY.BMM

Semester - III

Semester - IV

UBMM301

Introduction to Creative Writing

UBMM401

Introduction to Advertising

UBMM302

Introduction to Cultural Studies

UBMM402

Introduction to Journalism

UBMM303

Introduction to Public Relations

UBMM403

Print Production & Photography

UBMM304

Introduction to Media Studies

UBMM404

Radio & Television

UBMM305

Understanding Cinema

UBMM405

Mass Media Research

UBMM306

Advanced Computers

UBMM406

Organisational Behaviour

 

 
 

TY.BMM

Semester - V

Semester - VI

Advertising

Advertising

UBMM501

Advertising in Contemporary Society

UBMM601

Financial management for Marketing & Advertising

UBMM502

Copywriting

UBMM602

Contemporary Issues

UBMM503

Advertising Design (Project Paper)

UBMM603

Agency Management

UBMM504

Consumer Behaviour

UBMM604

Advertising & marketing Research

UBMM505

Media Planning & Buying

UBMM605

Legal Environment & Advertising Ethics

UBMM506

Brand Building

UBMM606

The Principles & Practice of Direct Marketing

OR

OR

Journalism

Journalism

UBMM501

Reporting

UBMM601

Press Laws & Ethics

UBMM502

Editing

UBMM602

Broadcast Journalism

UBMM503

Feature & Opinion

UBMM603

Business and Magazine Journalism

UBMM504

Journalism & Public Opinion

UBMM604

Internet & Issues in the Global Media

UBMM505

Indian Regional Journalism

UBMM605

News Media Management

UBMM506

News Paper - Magazine Making

UBMM606

Contemporary Issues

 

 

Note: Course fees, syllabus & assessment pattern are subject to change as per Mumbai University circulars. Students are advised to check the latest circulars in college for any updates for the same.

 
 
         
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